Burger King, Spicy Chicken King
Brief
Create a 'PR kit' packaging design to launch Burger King's new Spicy Chicken King.
Idea
Taking inspiration from the burger's tagline ‘time for a crispier and juicier change,‘ we visually demonstrate the concept of ‘change‘ when users open the box.
We designed the packaging box vertically, emulating BK's iconic burger stack, providing us with layers to accommodate items from the set meal. When users open the box, a change in the message is revealed when viewed from different angles.
To capture the attention of the masses, we collaborated with Vietnamese KOLs (Key Opinion Leaders) to generate buzz for the campaign.
Results
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