A worry-free life, together with Caryn

Caryn is the market leader in senior's diaper market with high awareness & consumption. However, the market share for senior’s diaper is still humble, which needs to expand to new users by a premium and more emotional communication plan on the fanpage.

We found out that caring the elder is not only to take care of the body but also the mental well beings. So, we made Caryn fanpage as "A worry-free life, together" hub to support life of not only patients but also caregivers to lighten their responsibilities. Therefore, they both can harmonize a happy and meaningful life together.