The new ultra-slim Diana SuperNight 3mm (backcore) was designed to eliminate the discomfort and bulkiness that teen girls often endure during those nights. However, a simple “3mm” innovation wasn’t cool enough to capture their attention.

Understanding how teen girls love weaving slang into their daily lives, we reimagined “3mm” as Ɛmm - a playful twist that mirrors the way Vietnamese girls refer to a trusted bestie who’s always there for them. This clever idea became the heart of our K-pop-vibe campaign, “Không gì bằng Ɛmm” (Nothing as wonderful as you, girl). With the ultra-thin, ultra-breathable Ɛmm by their side, girls can enjoy doing what they love, even on period nights.