Fressi, Let’s be Fresh

Brief

Improve fan page quality to maintain fan acquisition. Promote Fressi's product benefits and establish Fressi as a top-of-mind brand in the industry.

Idea

In Vietnamese, Fressi sounds like “Let's be Fresh.” So, we “verbified” the brand name into a casual encouragement for people to have a fresh and worry-free day.

We created a social media brand guide and adhered to it diligently to ensure a professional and curated page. The content direction and post design were heavily influenced by the latest trends in Vietnam.

To capture the attention of the masses, we collaborated with Vietnamese KOLs (Key Opinion Leaders) to generate buzz for the campaign.