Let's M&M’S

Challenge

As a globally favorite chocolate, M&M’S isn’t the first choice of young Vietnamese due to countless snacks in the market. So how can M&M’S create more and more chocs moments in this tough battlefield?

Idea

Gen Z easily gets mood swings and detached over the smallest concerns in daily life. What they need in those moments is just a sweet gesture to shake their mood up. That’s the idea behind TMRW’s wittily-crafted VIDEO SERIES “M&M’S - Choc it off”, making everyone feel the joy in every moment.

“LET'S M&M’S” VIDEO SERIES

Birthday
Crush
Late for school
Tet chores
Lucky money