OSIM Level Up
Brief
Launch the World’s First Gaming Massage Chair in the Vietnam market.
Idea
The primary objective is to promote the enhancement of individuals' home gaming experience to a professional standard. We began the campaign by partnering with a local eSports Team and leveraging JJ Lin, a global product ambassador and eSports team owner, to enhance the brand's image.
To capture the attention of the masses, we collaborated with Vietnamese KOLs (Key Opinion Leaders) to generate buzz for the campaign.
