Phu Quy, Fortune and Luck
Brief
Launch a special set of gold bars designed for the Year of the Cat, on God of Fortune Day, celebrated on the 10th day of the first lunar month.
Idea
Bring the unique designs of the gold bars to life by creating a signature treatment where the characters “pop out” of the gold, symbolising the spreading of fortune and prosperity to everyone.
To capture the attention of the masses, we collaborated with Vietnamese KOLs (Key Opinion Leaders) to generate buzz for the campaign.
Results
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