Sulwhasoo #myamberday
Brief
Launch a limited edition of the First Care Activating Serum, the Amber Collection.
Idea
The Sulwhasoo First Care Activating Serum Amber Collection aims to unlock the secrets to ageless beauty, and our campaign sought to emphasise beauty from the inside out. Beauty that's built on the four pillars of happiness: Confidence, Restorative, Joy, and Luck.
To capture the attention of the masses, we collaborated with Vietnamese KOLs (Key Opinion Leaders) to generate buzz for the campaign.
