VIFON Cháo

In a market where competitors prioritized taste, VIFON porridge stood out by offering genuine meat and vegetables, ensuring that kids received the real nutrition they needed. VIFON aimed to demonstrate to moms and children how their real-nutrition porridge could transform their active days into truly enjoyable experiences.

Building on the catchy VIFON porridge song that celebrated each child’s unique talent, we created the VIFON Cool Kids Music Video. The MV invited an online audition and featured real kids showcasing their genuine talents, resonating with moms’ desire to nurture their children’s natural qualities.