VIFON Hoang Gia Real Meat

CHALLENGE

VIFON pioneered the Real Meat noodle category, but competitors are quickly catching up with similar offerings. How can VIFON Real Meat win back moms' trust as the go-to choice for quality and nutrition?

IDEA

Moms don't just want to serve their families but also want to be served with real good food, not another same old bland ads by food brands.

So we dished out VIFON Real Meat in a format moms actually crave: TikTok-style short films, as juicy as their favorite drama series. Introducing "CEO's Indulgence: VIFON Real Meat Romance" – a first-person POV series starring moms as the leading female character, pampered by a charming CEO and served steaming bowls of rich and flavorful VIFON Real Meat. No more just hearing about the quality. They get to feel it.

SERIES TIKTOK "CEO’s Indulgence: VIFON Real Meat Romance"