Our brief was to craft a young and dynamic visual language for the Vinfast VF 7, extending beyond social media to lifestyle photo and video shoots. Inspired by high fashion and bold attitudes, we set out to break the mold of traditional electric car marketing—positioning the VF 7 not just as a mode of transport, but as a statement piece. Every visual element reflects confidence, energy, and an unmistakable flair, ensuring the VF 7 stands out with a presence as striking as its performance.

We brought this dynamic visual language to life through high-energy video shoots and bold social media storytelling. Inspired by the VF 7’s design philosophy, our videos used dynamic angles, dramatic lighting, and expressive talent to position the car as a statement piece. Punchy edits and seamless transitions kept the visuals engaging, while social media extended this bold aesthetic with striking imagery, vibrant tones, and strong typography—creating a trendsetting presence across all platforms.