With Singapore being an urban jungle, the everyday life of most locals is highly routinized. In an attempt to get Singaporeans to break out of the norm,a fresh off the global “Be The One Who Dares” campaign was conceived.
The localized campaign, “BMW X2 Hunt”, challenged the target audience bothonline and on-ground, engaging people on all levels.
The campaign created excitement for weeks and successfully dared people into trying something different, aptly embodying the global and local campaign messages.
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