Dunkin' Donuts April Fool's

With the rise of hipster cafes and bakeries, people are choosing gourmet over classic confectionairies. Dunkin' Donuts wanted to remind fans of its classic range in an entertaining fashion with its first-ever April Fools' campaign.

In the week leading up to April Fools' Day, we teased about DD Deluxe - the "new face of gourmet" available at "only" S$299. The humor led to our Celebrate Classic promotion, and Dunkin' Donuts Singapore's best day of sales in it's 9-year history.

Awards

MARKies Awards 2019

  • Most Creative – Digital (Finalist)
  • Most Creative – Launch/Relaunch (Finalist)

Marketing Excellence Awards Singapore 2018

  • Excellence in Advertising (Finalist)
  • Excellence in Brand Strategy (Finalist)
  • Excellence in Marketing Communications / Public Relations (Finalist)
  • Excellence in Retail / Shopper Marketing (Finalist)

Mumbrella Awards Asia 2018

  • Creative Effectiveness (Finalist)

Results

Please get in touch to find out more.