With the rise of hipster cafes and bakeries, people are choosing gourmet over classic confectionairies. Dunkin’ Donuts wanted to remind fans of its classic range in an entertaining fashion with its first-ever April Fools’ campaign.
In the week leading up to April Fools’ Day, we teased about DD Deluxe -the “new face of gourmet” available at “only” S$299. The humor led to our Celebrate Classic promotion, and Dunkin’ Donuts Singapore’s best day of salesin it’s 9-year history.
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