Our #BlackSecret

A secret journey discovery journey was dropped right on Orchard Road as a nondescript black pop-up box. Every aspect of the experience was shrouded in mystery. Its exterior gave no clue on what to expect within.

Once inside, the visitor uncovered secret after secret the biggest one of all: The brand new HERA Black Foundation.


Marketing Excellence Awards Singapore 2019

  • Excellence in Retail / Shopper Marketing (Gold)

Marketing Event Awards 2019

  • Best Event for a Targeted Community (Silver)
  • Best Event Branding (Finalist)
  • Best Consumer Event: Launch / Re-Launch (Finalist)
  • Best Retail / Shopper Event (Finalist)


Please get in touch to find out more.